NETFLIX EFFECT: PR STUNTS OF THE STREAMING ENTERTAINMENT INDUSTRY

The article tells about the main PR moves of one of the most famous giants in the field of entertainment - Netflix. The main aspects of the PR company of the streaming service are interaction with the audience and response. The success of Netflix lies in the proper use of social networks, humorous content, personalization system, following trends and interaction of internal projects with each other. It is worth emphasizing how Netflix distributed spoilers on billboards on the streets during the coronavirus pandemic so that people would stay at home. In the end, this streaming service became a huge digital project with great success and a whole army of fans.