DEVELOPMENT OF E-COMMERCE IN RUSSIA

The article is devoted to the development of e-commerce in Russia. The e-commerce market will rapidly increase in the next 4 years. Among the main factors: an increase in the number of online shoppers on the Internet and an increase in demand for essential goods. Adapting to the requirements of the buyer will increase the efficiency of product search on the site, reduce the amount of work of consultants. That is, the focus will be on regulating the behavior of the buyer.