MULTINATIONAL CORPORATIONS' LOCALIZATION BUSINESS STRATEGIES AND THEIR IMPLEMENTATION

Multinational corporations (MNCs) face significant challenges and opportunities when entering and operating in foreign markets. Business localization strategies are essential for MNCs to adapt to local cultural, economic, and regulatory conditions, ensuring business success and competitive advantage. This article examines the key components of localization strategies, the theoretical foundations that support these strategies, and their practical implementation, supported by real-life examples of leading MNCs.