THE IMPACT OF CORPORATE CULTURE ON SUSTAINABILITY OF THE COMPANY

This article discusses the crucial role of corporate culture in ensuring sustainable development and navigating crisis situations for companies. As companies face a myriad of uncertainties, from global pandemics to economic downturns, the strength of their corporate culture can often be the determining factor in their ability to weather the storm and emerge stronger on the other side. The authors discuss how a culture that promotes sustainable development can serve as a motivating factor for employees, they also suggest that companies with a robust corporate culture are better equipped to navigate uncertainty which is crucial during times of crisis and unpredictability.