VLISCO COMPETITIVENESS IN THE TEXTILE INDUSTRY IN GHANA

This article examines the competitiveness of Vlisco in the textile industry in the Ghanaian market. Many African countries have a rich heritage of traditional textile production, which includes techniques such as weaving, dyeing and printing. Traditional textiles, such as Kente in Ghana, Bogolan in Mali, and Kitenge/Ankara in various countries, are of cultural and historical significance. In this great cultural wealth, Vlisco, presents its products and distributes fashion fabrics, notably the African wax print style, for the West and Central African market and African consumers in global metropolitan cities and Vlisco to this day is counted among the best textile supplier in Ghana. The authors applied the Porter's Diamond Model to analyze the competitiveness advantage Vlisco due to certain factors available to them over its competitors like Printex. Upon applying the Porter's Diamond Model, this study revealed that Vlisco has better advantage over Printex in the areas of Factor Conditions, Demand Conditions, and Related and Supporting Industries while Printex outperforms Vlisco in the area of Firm Strategy, Structure and Rivalry.