PHENOMENON OF “MINDFULNESS” IN THE NEW MEDIA

The article examines the phenomenon of "mindfulness", which is atypical for journalism. The New Media actively uses this term to create their own content that influence the masses. In the article, the term "mindfulness" is considered from three points of view: a scientific definition, a popular trend in the 21st century and public opinion. Thus, the original signs of the trend are highlighted. The analysis of influence of the phenomenon of "mindfulness" on the masses is carried out by performing the author's own analysis. Based on statistics, the positive and negative aspects of the role of the studied term in shaping public opinion are revealed.