PROMOTION OF FASHION INDUSTRY BRANDS THROUGH INNOVATIVE DIGITAL MARKETING TECHNOLOGIES USING THE EXAMPLE OF THE 12 STOREEZ

This article examines the use of innovative digital marketing technologies in the fashion industry using the example of the 12 Storeez brand. The paper analyzes the main innovations that help a brand effectively promote its products and attract a target audience, as well as examples of personalized content, interactive content, e-marketing and the use of data to optimize marketing campaigns. The study of specific methods of the 12 Storeez will help to understand how innovative approaches to digital marketing contribute to strengthening the brand's position in the fashion industry and attracting new customers.