FEATURES OF THE PROMOTION OF RUSSIAN BALLET IN THE 21ST CENTURY

The article is devoted to the analysis of strategies for promoting Russian ballet in the XXI century. The purpose of the study is to identify effective methods of promotion, considering the historical heritage and modern technological capabilities. The work uses data on the development of ballet art, as well as modern practices of promotion through digital channels and international projects. The methodology of this analysis is the theoretical basis on which the entire basis of the study is based. The results show that the integration of traditional and innovative approaches contributes to strengthening the position of Russian ballet on the world stage. The conclusions emphasize the need to adapt to the changing conditions of cultural interaction and the needs of the audience for the preservation and development of ballet art.