SOCIAL ADVERTISING IN THE FIGHT AGAINST ALCOHOLISM IN RUSSIA IN A HISTORICAL CONTEXT

This article reveals the concept of social advertising, its influence in the fight against alcoholism and its development in a historical context. The story of its appearance and development in Russia is told. The role of social advertising in the modern world, its goals, methods and effectiveness are considered. Examples and key aspects of the development of social advertising and its impact on the socio-cultural values of our society are considered.