PR-TECHNOLOGIES AS PART OF CREATING A PERSONAL BRAND

The purpose of this article is to study the use of PRtechnologies in the formation of a personal brand. The research is based on a case study of creation and promotion of a successful personal brand and its subsequent analysis. The methods used are the analysis of an existing case study. Data collection was carried out in open sources of information. The study identified strategies and technologies used in the process of personal brand building. The conclusion confirmed the importance of PR-technologies in the creation and maintenance of a personal brand.