IMPLEMENTATION OF CONTENT MARKETING STRATEGY IN PROMOTING THE EDUCATIONAL PROGRAM "ADVERTISING AND PUBLIC RELATIONS" OF THE INSTITUTE OF WORLD ECONOMY AND BUSINESS OF THE PEOPLES' FRIENDSHIP UNIVERSITY OF RUSSIA

This article is devoted to the practice of using content marketing in promoting the program “Advertising and Public Relations” of the Institute of World Economy and Business of the Peoples' Friendship University of Russia named after Patrice Lumumba. The authors of the article consider the features of promoting an educational program on social networks. The object of the research are accounts sites in Telegram and Dzen. The result of the study is recommendations on the use of content marketing in conditions of a limited budget for the advertising promotion of educational programs.