ANALYSIS OF THE TONE OF MENTIONS OF ENVIRONMENTAL ORGANIZATIONS IN THE MEDIA USING THE MEDIALOGY SERVICE

This article investigates how environmental organizations are portrayed in the media. The study uses Medialogy, a media monitoring service, to analyze the tone of mentions of three environmental organizations in social media posts from October 27, 2023 to November 27, 2023. The findings of the study show that the World Wildlife Fund (WWF) had the highest share of messages with a positive tone (13%). Greenpeace and the All-Russian Society for Nature Protection (VOOP) had a lower proportion of positive mentions.