Mechanisms of formation of the image of Sochi in the historical context

This article reveals the concepts of image and branding. A brief history of Sochi is given. The main ways of creating an image of the region on the example of Sochi, which can be applied to other territories, are considered. In addition, the most popular opinions of various authors on the creation of the image of the Sochi region are presented. Successful and interesting examples of the promotion of this territory are given. Using the example of Sochi, we analyzed how to create a positive image for various territories.