90S AESTHETICS: SOURCE OF INSPIRATION OR MARKETING STRATEGY IN THE 21ST CENTURY?

This article explores the phenomenon of a return to the aesthetics and symbolism of the 90s in contemporary marketing campaigns. It examines why this period, characterized by significant political changes, geopolitical shifts, and cultural transformations, continues to influence modern trends and public opinion. Analyses of the popularity of TV series "Word of the guy: Blood on the Asphalt" and “The King and the Jester” are conducted, incorporating the symbolism and aesthetics of the examined era.