THE ROLE OF SMM IN PROMOTING MUSIC TV CHANNELS IN RUSSIA ON THE EXAMPLE OF MUZ-TV

Currently, the role of social networks and media in promoting different goods and services is becoming more and more important. Music TV channels, as part of the media industry, are no exception. However, the effectiveness of SMM promotion depends not only on the channel's activity in social networks, but also on the quality of the its content, as well as on the channel's ability to adapt to changes and needs of the audience.