Общество с ограниченной ответственностью Издательско-торговая корпорация "Дашков и К". 2018. 411 с.
The Vatican's personal image is vital for attracting global attention and fostering a positive perception. As the heart of the Catholic Church, it must showcase its spiritual and cultural heritage. This image boosts tourism, economy, and international influence. Key tools include the Vatican flag, coat of arms, and seal, alongside landmarks like St. Peter's Basilica and the Sistine Chapel, which draw millions of visitors. The Pope also significantly shapes the Vatican's image through his global influence. Balancing tradition with modern relevance is essential for maintaining the Vatican's prestige and appeal. industry