THE ECONOMIC IMPACT OF SUSTAINABLE MARKETING STRATEGIES

This article aims to highlight the connection between sustainable marketing and sustainability. Sustainable marketing can support sustainable development by enacting new laws and procedures that reinforce the idea of sustainable growth as an essential component of economic entities. This article analyses marketing literature related to the sustainability concept. A strategic discussion is required regarding the need to change the attitudes that promote modern marketing, starting from changes in the consumption model through the creation of commercial proposals that will positively shape the future of market exchange and social life.