PINK IS THE NEW BLACK: THE “BARBIE” MOVIE PR CAMPAIGN

This article discusses the most effective tools of the Barbie film's PR strategy that ensured its blockbuster success. The authors emphasise the importance of audience segmentation for targeted marketing, as well as the significance of covering relevant topics such as sexism, diversity and inclusion. The article emphasises unconventional promotional techniques that help a brand embed itself in the lives of its audience, as well as the trend towards inclusivity and limited supply. The strategies presented in the article are seen as a masterclass in modern effective promotion.