THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE NEWS AND MEDIA INDUSTRY: TAKING CHATGPT AS AN EXAMPLE

In the contemporary epoch marked by the swift advancement of digitalization, Artificial Intelligence (AI) has emerged as a pivotal catalyst for transformation within a multitude of sectors. ChatGPT, as an innovative application of AI, demonstrates a higher order of intelligence and surpassing capabilities, signifying a milestone in the evolution of artificial intelligence. Leveraging large-scale language models, ChatGPT possesses technological strengths such as augmented learning abilities and extensive databases with substantial knowledge repositories, thereby exhibiting communication attributes that diverge from those of conventional AI robots. It integrates a variety of content generation and human-machine dialogue modalities, aligning more closely with the demands and preferences of the audience in terms of content presentation. It is capable of respecting diverse cultural contexts and achieving novel breakthroughs in the dissemination of emotions and values. While the expeditious growth of ChatGPT has introduced challenges, including concerns over copyright and legal risks, as well as impacts on the media industry and the heritage of societal culture and knowledge, its groundbreaking contributions remain notably significant.