MEDIA MARKETING HELPS CULTIVATE EMERGING MARKETS - THE CASE OF CHINESE BRAND “VOOLGA”

Since 2012, the Chinese plastic surgery and cosmetic industry has exhibited a favorable growth trajectory. The acceptance of plastic surgery has expanded among a broader consumer base, stimulating the market demand for post-operative repair products. In this context, Volga, a Chinese medical dressing brand, has experienced a notable rise. In alignment with the advancements of the contemporary era and bolstered by the influx of digital marketing, Voolga has cultivated a novel market segment over the past eight years, amassing a market value that has reached hundreds of billions.