TRENDS AND TENDENCIES F PR AD MODERN GAMING INDUSTRY: COMPUTER GAMES AS A PR TOOL INDIGITAL MEDIA

In the age of digitalized culture and great immersion into internet video games have become a greatest entertainment in our history for the last 25 years. Development of technologies allowed to make game larger and more attracted for different types of gamers with certain preferences. This enormous growth of gaming industry has brought us for the moment when game developers have to confront with criticism and wishes of player base. At the heart of this growth is public relations (PR). A vital tool for developers and publishers of all sizes, effective communication strategies help companies engage with gamers, build brand loyalty, and shape narratives around their products. But promoting video games isn't just about traditional ad campaigns anymore. Modern gaming PR involves harnessing trends, engaging communities, and building interactive experiences that resonate across digital platforms.