ETHICS OF INTERNATIONAL BUSINESS COOPERATION AS A KEY TO SUSTAINABLE DEVELOPMENT IN THE CONCEPT OF CREATIVE ECONOMY

The article explores the ethics of international business cooperation as a key factor in sustainable development within the concept of the creative economy. It examines the main challenges related to ethical aspects of interaction among participants in international business and their impact on achieving sustainable development goals. The aim of the study is to identify new approaches to shaping ethical standards in the international business environment and propose mechanisms for integrating these standards into creative economy strategies. The research results highlight key principles that foster trust and long-term collaboration between countries and companies. The novelty of the work lies in its comprehensive analysis of ethical norms within the context of the creative economy and their role in ensuring sustainable development.