Using the “1,2,4-triazine” methodology, we have designed a series of new 9H-pyrido[2,3-b]indole-based fluorophores/probes 4a-e, 7a,b, and 8a,b. Photophysical studies of the push-pull fluorophores 8a and 8b revealed a positive solvatochromic effect with Δμ > 15D and Stokes shifts of up to 270 nm. Experimental data and theoretical calculations of the ground and excited states of the compounds demonstrated that pyridoindoles 4a-e and 7a,b exhibit a planarized intramolecular charge-transfer (PLICT) state, which is accompanied by a gradual increase in luminescence quantum yield for samples 4d and 7b with increasing solvent polarity. Probe 4b, characterized by an acid dissociation constant (pK