Marketing as an instrument of creating, maintain and altering a territory’s investment attractiveness

The article is devoted to studying territorial marketing, considering this concept from the point of view of symbiosis of marketing and territory. The author gives arguments for the necessity of territory promotion through increasing investors' and creditors' awareness of a territory as well as the use of marketing communications which, in its turn, develops the attractiveness of resources, living conditions and business activity to be found on the territory.