Advancements in Generative AI and its Applications

Generative AI, a segment of artificial intelligence, is well on its course to the disruptive technology that is capable of generating data that is similar to any real-world patterns. This study looks at some of the key developments regarding the creation and impact of key generative models: GANs, transformers, and diffusion models, putting focus on their structures and numerous applications. Generative AI has made significant impacts in healthcare, education, entertainment, and design; as it offers new innovations such as personalized learning platforms, high-resolution image generation, and more advanced pharmaceutical discovery techniques. The fast pace of adoption creates many challenges regarding training instability, computation requirements, ethical issues related to biases, misuse, and intellectual property. It is through solving these problems that the proper development and usage of generative AI will be achieved. The article examines in depth the capabilities and limitations of such technologies, along with their overall implications for setting the trend in AI-driven innovation. © 2025 Elsevier B.V., All rights reserved.