Innovative Transitions: Exploring Demand for Smart City Development in Novi Sad as a European Capital of Culture

This study investigates the factors influencing the acceptance and implementation of smart city solutions, with a particular focus on smart mobility and digital services in Novi Sad, one of the leading urban centers in Serbia. Employing a quantitative methodology, the research encompasses citizens’ perceptions of the benefits of smart technologies, their level of awareness regarding smart solutions, the degree of engagement in using digital services, and their interest in smart mobility. The results indicate that these factors are crucial for the successful integration of smart technologies. Notably, awareness of smart city initiatives and the perceived benefits, such as improved mobility, reduced traffic congestion, increased energy efficiency, and enhanced quality of life, are highlighted as key prerequisites for the adoption of these solutions. Novi Sad, as the European Capital of Culture in 2022, presents a unique opportunity for the implementation of these technologies. Our findings point to the need for strategic campaigns aimed at educating and raising public awareness. The practical implications of this study could contribute to shaping policies that encourage the development of smart cities, not only in Novi Sad but also in other urban areas across Serbia and the region. This study confirms the importance of citizen engagement and technological literacy in the transformation of urban environments through smart solutions, underscoring the potential of these technologies to improve everyday life and achieve sustainable urban development. © 2024 Elsevier B.V., All rights reserved.