CORPORATE COMMUNICATION IN POST-WAR SYRIA BANK INDUSTRY

The importance of corporate communication in post-war Syria continues to be timely in all organizations, as highlighted by recent controversies on this topic. These relies on the task of defining corporate communication, and more broadly figuring out how corporate communication affects corporate performance. The article considers the concept of corporate communication, how modern communication technologies affect the bank's activities. In addition, it is important to learn the mistakes in building a dialogue within both the banking structure, as well as the principles of building anti-crisis communications that affect the bank's corporate indicators.

Авторы
Издательство
Российский университет дружбы народов (РУДН)
Язык
English
Страницы
229-236
Статус
Published
Год
2019
Организации
  • 1 Peoples‘ Friendship University of Russia
Ключевые слова
corporate communication; social responsibility; corporate performance; bank mission; modern communication technologies; bank crisis; financial crisis; target audience
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