International Journal on Minority and Group Rights. Том 10. 2003. С. 203-220
MARKETING MIX OR 4PS STRATEGY AS THE MAIN COMPONENT OF PROCTERAND GAMBLE SUCCESS
The aim of this article is to discover what marketing tools Procter & Gamble applied according to 4P strategy to run successful PR-campaigns.
Авторы
Conference proceedings
Издательство
Российский университет дружбы народов (РУДН)
Язык
English
Страницы
70-76
Статус
Published
Год
2019
Организации
- 1 Peoples' Friendship University of Russia
Ключевые слова
market; PR-campaign; marketing mix; marketing strategy; 4Ps
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