Media Praxis in Constructing Symbolic Space: Intercultural Approach

The author of the article reviews two major sociological approaches regarding the media construction of reality in the postmodern condition. Z. Bauman's conception of modernity and postmodernity is considered as the conceptualization of the role of media in society's transition from one state to another. J. Baudrillard's conceptions of simulacra and mass are elaborated as significant takes on the comprehension of the contemporary world. Both concepts are considered in terms of their impact on the formation of social relations and the creation of cultural prerequisites for the identification of individuals as well as communities, groups of people in the changed conditions of the contemporary world.