Background. Our empirical research and analysis revealed characteristics of the axi-ological orientation of students’ personalities. Objective.We identied the principal types of orientation, dominant values, and at-titudes of the personality in the motivational-needs sphere through a variety of validated and reliable techniques and methods. Design We understand the axiological orientation of the personality as a relatively stable set of values, motivations, needs, and moral structures produced through the lens of actions, in and through various spheres of social life, which describes complex system of a person’s perception of him-/herself, his or her perceptions of others, and his or her attitude towards work and other activities. Results. e results of the empirical research demonstrate that a set of axiological, motivational, and need characteristics form pragmatic-professional, social-communica-tive, or individual-egoistic types of axiological orientation of the personality, which in turn describe the subject’s attitude to the surrounding external reality and to him/herself. e pragmatic-professional type of person is dominated by values such as work, results, money, and process. e least attractive value to this type appears to be power. Respon-dents with a social-communicative type of axiological orientation have altruism, result and money as their main personal values. Values such as egocentrism, power, money, and freedom are a distinguishing mark of those with the individual-egoistic axiological orientation.Conclusion. is study also addresses how and through what patterns and mecha-nisms the axiological orientation of students’ personalities is expressed, which could en-able professionals to develop educational programs aimed at harmonizing and aligning societal values and the individual’s attitudes