A View on Contemporaneity Through the Discourse of Postmodernism

The article discusses the basic principles of the social existence displayed as the signs of the postmodern world. The author analyses some philosophical concepts and teachings of the postmodernism (Z Bauman, J. Baudrillard, J. Urry, A. Giddens) in their reflection of social problems of contemporaneity. The special attention the author devotes to the global tourism as one of the path for a personal identification in the modern world's diversity. Tourism is depicted in the context of the postmodernism as a relevant phenomenon uniting the multicultural world and partially solving certain social problems of the postmodernity.