RHETORIC AS A COMPETENCE IN PROFESSIONAL COMMUNICATION

My argument is that rhetoric, often associated with eloquence and persuasion, transcends mere linguistic flair and is a core twenty-first century competence for students today. In the context of professional communication, it emerges as a potent tool, shaping interactions, influencing decisions, and fostering collaboration. This conference paper delves deeper into the multifaceted role of rhetoric, emphasizing its impact on effective leadership, negotiation, and teamwork, all qualities critical to the modern student.