USE OF SPEECH STRATEGIES AS A WAY TO PSYCHOLOGICAL IMPACT AND ATTRACTION OF THE AUDIENCE IN MEDIA DISCOURSE (ON THE BASIS OF THE WIDESPREAD MEDIA PLATFORMS AND VIDEO HOSTING SITES) СтатьяMetelkina P.A., Bulgarova B.A.Многополярный мир в зеркале современной молодежной медиакоммуникации = The multipolar world in the mirror of contemporary youth media communication. 2025. С. 256-263