FROM THE DORM TO THE TOP OF KPOP OLYMPUS: PROMOTIONAL SRATEGIES OF KPOP BAND BTS

Korean pop music has conquered the world. K-pop, or Korean pop, has been around for a long time, but for many, it was simply just another niche genre. Things took a turn for the better in recent years when more and more K-pop bands started to rise up. One of which, was popular band BTS, which translates to “Bulletproof Boys Scouts”, who took the world by storm - breaking into international markets and becoming one of the most successful boy bands in the world. The most famous of all kpop bands is BTS, a South Korean boy band formed in 2010 and debuted in 2013 under Big Hit Entertainment - a small company. Let's have a look at marketing strategy that led BTS to the KPOP Olymp.