The Study of the Conformity of Marketing Solutions To the Concept of Sustainable Consumption

The article is devoted to the analysis of the concept of sustainable consumption, which is becoming more popular with every day. Differences between traditional and sustainable consumption and consumerism are justified, the main range of problems analyzed by different authors on this topic is summarized and analyzed. Conclusions are made about the relevance of further studies of sustainable consumer behavior. The necessity of using the fuzzy-multiple approach for the study is substantiated.