МЕТАМОРФОЗЫ СУБЪЕКТНОСТИ В СОВРЕМЕННОМ МИРЕ

Subjectivity metamorphoses in contemporary world

"Subjectivity metamorphoses in contemporary world" (by Irina Mal'kovskaya) looks into the issue of subjectivity and self-identity of contemporary individuals under a massive impact of modern information technologies and attempted manipulations staged via mass media (especially TV) and various global www.networks . Fusion of these attempts with drug addiction is emphasized. Basic approaches to this issue as manifested in sociological literature are reviewed especially discussion on action, agency, creativity, personal frame setting and fundamental ability of human individuals to withstand outside manipulations with their thinking and sub-consciousness.