The Media Text vs Media Context: Semantics of Tropes

Thearticleisdevotedto thestudyofthesemanticsoftropesusedinmodernmediadiscourse, taking into consideration their elocutionary and illocutionary features. Traditional forms of socialinteractionhavemoved into theinformationspace, where allthetypes ofconflictsmanifestthemselves.Thesearetheconflictofideologicalandvalueattitudes,theconflictof moralvaluesoftheinformationsociety,etc.Theaddressee/authorofthemediatextusesallpossible stylistic means of representation to enhance the appeal. Tropes and toposes are used to express, among other things,theconflictingintentionoftheaddressee/author ofthemediatext,which is thepurposeof thestudyofthisarticle.Thearticlescientificnoveltyistoextrapolatethestudyoftropesandtoposesin theimplementationofconflictintentionsforthedevelopmentofmedialiteracy,identificationconflict text and conflict context marks were analyzed. The study is based on traditional media linguistic methodslinguisticsaswellasmethodsofcontentanalysisandintentanalysis,whichcanbeconsidered tobeeffectiveinthefieldofmediarhetoricandmediastylistics. The empirical material is current media texts presented in different traditional and Internet- mediated forms. Media literacy education is essential for a wide readership and should be a part of school education. Teaching such subjects is very important for potential addressees/collective addressees of a media discourse/text. These disciplines should be based on the classical and modern texts. It will ensure developing not only language sense and preventing and avoiding conflicts,but itwillensuredevelopingmedialiteracy. Mediaeducationisextremelyusefulforthose who write in their blogs as well as in social networks.