ANALYSIS OF THE USE OF CLASSICAL AND DIGITAL PR TOOLS IN THE STRATEGY FOR PROMOTING SPORTS REHABILITATION SERVICES

This article provides basic information about the market for rehabilitation services, namely, the main types of rehabilitation centers and their differences from each other are highlighted. Classic and digital PR tools used in sports rehabilitation are also discussed. In addition, the author considers the target audience in the field of sports rehabilitation services and several PR cases in this area. Based on these examples, the author highlights the promotional features that exist in the sports rehabilitation market in modern Russia, which gives an understanding of what points should be relied on in the formation of a PR strategy.