MODERN VISUAL SOLUTIONS IN BRAND PROMOTION IN THE FIELD OF ART AND DESIGN

This article is devoted to the use of certain artistic or design solutions in the promotion of real brands. Today, it is difficult to imagine that a major brand would not use certain visual solutions to attract its audience. However, brands often do not place due emphasis on exceptional visual solutions and face weak advertising campaign effectiveness. This is because our brain processes visual images faster than text, so it is worth borrowing solutions from the best visual fields such as art and design.