APPLICATION OF CREATIVE THINKING METHODS IN PROMOTING GOODS AND SERVICES

This article reveals the essence of the concept of creative thinking, and also discusses the use of creative thinking methods for developing and promoting products. The purpose of the work is to analyze the practical use of methods and techniques of creative thinking in developing ideas for promoting various company products. Objectives of this work are: to define the concept of creative thinking; consider types of its methods; review examples of the use of creative thinking methods in product promotion and study their features in drawing conclusions. The methodological basis for the study of topic is: analysis; classification; study of literature; content analysis and the induction method. The results of work include the most interesting and exciting examples of the application of creative thinking methods that companies can use in their own product promotion campaigns. In conclusion, there is a table with correlation between creative methods and benefits of use.