CREATION AND PROMOTION OF A PERSONAL BRAND OF A POLITICIAN BY THE EXAMPLE OF ALEXEY ANATOLIEVICH VOLOTSKOV

This article reveals the concept of branding. The main types of brands are described. The tools for creating and developing a personal brand are considered. In addition, the most successful and interesting tools for creating and promoting a politician's personal brand are presented. Using the example of Alexey Anatolyevich Volotskov, we analyzed how a properly structured development strategy influences the opinion of politically active groups of society and voters.