ADVERTISING IN SPACE: CLASSIFICATION ISSUES

The article analyzes space advertising as a new marketing tool, examining its history of emergence and development, as well as the ethical and social aspects of its current application. The research demonstrates that space advertising can be used in various formats. These include advertising tools within manned stations, branding of spacecraft bodies, and projects for placing advertisements on satellites. The paper touches upon the controversial issues of classifying space advertising as an element of outdoor advertising in the UN system and unconventional communications, known as ambient media. The necessity of promoting space research itself within the system of state priorities is also explored.