STRENGTHS AND WEAKNESSES OF THE THREE STAGES IN THE STUDY OF LINGUISTIC (IM) POLITENESS

What we are (or think we are) is a product not only of social institutions (family, school, work, etc.), but also of social processes that are often imperceptible and occur at the level of everyday communication situations ... They help us organize everyday behavior, give it meaning; give us the opportunity to feel like a person. Positive politeness strategies include statements that indicate goodwill, friendly feelings, and solidarity. Ultimately, politeness is the ability to use the right strategies in the process of communication. The article analyzes three stages of research in the field of linguistic (im) politeness, common in foreign socio-pragmatics: the classical theories of politeness by R. Lakoff, P. Brown and S. Levinson, J. Leach, a discursive shift in the study of (im) politeness associated with studies towards the mandatory consideration of a wide communicative context and characterized by the differentiation of Politeness1 and Politeness2 ideologies of politeness, and the shift towards a sociological (interactional) approach in the study of linguistic (im) politeness observed in the past few years, characterized by the desire of researchers to combine the achievements of classical theories of politeness and a discursive approach in the study of (im) politeness as one of the cornerstone phenomena in the interpersonal relations of communicants.