CULTIVATION OF TALK SHOWS IN THE CONCEPT OF THE MODEL OF MODERN DISCURSIVE INTERACTION IN RUSSIA

In the article was considered the issue of the emergence and adaptation of the talk show genre to the modern realities of Russian television. Such a format was successfully implemented in the early 60s of the XX century and assimilated on world TV channels. Such features of the image of a TV presenter as erudition, flexible morality, belonging to an elite type of speech culture and a penchant for comedy resonated with representatives of TV journalism.