ТЕНДЕНЦИИ РАЗВИТИЯ PRODUCT PLACEMENT В DIGITAL МАРКЕТИНГЕ

Статья посвящена использованию product placement в digital маркетинге. Раскрыта суть понятий, история появления product placement, описаны тенденции использования форм product placement в 2023 г.

This article focuses on the use of product placement in digital marketing. The essence of the concepts is revealed, the history of product placement, trends in the use of effective forms of product placement in 2023 are described.