THE ROLE OF THE UNIT ECONOMY IN THE INTENSIFICATION OF MARKETING ACTIVITIES OF COMPANIES

The article is devoted to the study of unit economics as a new effective way of calculating business profitability. In the article, unit economics is considered by the authors as a tool for analyzing current and upcoming expenses of the company, on the basis of which a marketing strategy is formed. It is not possible to know in advance how much profit a startup or a new business direction will bring. But you can calculate and roughly understand how much money is needed for the company to start earning. The authors believe that it is with the unit economy that the optimization of business processes and building relationships with marketing begins.