THE POWER OF CINEMA: BOLLYWOOD AS INDIA'S CULTURAL AMBASSADOR

Bollywood industry of India with high ambitions has has transformed its image globally. The films for which Bollywood is known are not only for the sake of the entertainment of the audience, they are now both the national and international cultural diplomats as well. These films have been successful in presenting the authentic multi layered and multi-colored tapestry of India and the intricate story of her society to the world. Cultural representations in Bollywood, its global impacts, themes of social interest, and future directions emerge in this article based on research and theoretical frameworks evidencing its direction as a cultural ambassador (1).