CURRENT PROCESSES IN THE LANGUAGE AND STYLE OF TELEGRAM-CHANNELS OF UNIVERSITIES (ON THE EXAMPLE OF “RUDN STUDENT'S LIFE”» TELEGRAM-CHANNEL)

The cross-platform messenger Telegram has been gaining popularity in Russia over the past few years: according to Mediascope data for 2024, its daily audience is about 47 % of the country's population (1). Telegram is infl the transformation of the Russian media space and is a unique platform in terms of its specifi characteristics and opportunities for content creation.