A BRIEF ANALYSIS OF THE DEVELOPMENT TREND AND SOCIAL IMPACT OF NEW MEDIA TECHNOLOGY

The rise of new media technology is reshaping the global news communication landscape, and the traditional news communication model is facing profound changes. With the rapid development of new media technology, information dissemination has become convenient and efficient on the one hand, but it is also arousing the attention and concerns of society and practitioners on the other hand. This article analyzes the development trend of new media technology from four dimensions: digital technology, Internet technology, multimedia technology, and communication technology, and reveals the impact of technology on the current human society from the perspectives of politics, economy, culture and society.