THE MAIN ASPECTS OF USING AI TO CREATE MEDIA TEXTS AND ITS IMPACT ON THE MEDIA INDUSTRY

The article examines the main aspects of the use of artificial intelligence (AI) in the creation of media texts and its impact on the media industry. The possibilities of AI in generating high-quality content, automating the processes of writing and editing articles and improving the quality of content are touched upon. In addition, attention is paid to examples of successful AI applications in such major media agencies as the Associated Press and the Financial Times.